Treatment:
Working
title of the film: The Doppelganger
Tagline
of the film: “If you see yourself, run”.
Production
Name: SFSSTUDIOS
Medium:
Audio - Visual
Duration
of product: 5 Mins
Certification:
12
Target
audience: The audience we aim to target are that of
the age of 12 – 25 with the demographics of category D (semi-skilled worker)
and E (Student). We choose this age range as it is often young people who are
into horror movies and that the thrill and frightfulness of horror movies
appeal to the younger generation more. We aim to target both genders as we
think that horror movies appeal to both as we have had responses from both
genders for our audience survey. The occupation of our target audience would
predominately be a student as well as a semi-skill worker. We also aim to
target those who have the interest in reading mystery genres novels or watching
mystery TV Shows/ Films, into literature, technology and animation. The
psychographics of our audience would fit into being “Explorers” category as we
think this think that explorers are useful in terms of solving mysteries which
is our sub-genre of our movie.
Synopsis
of film: The
doppelganger is set in two time periods, the 1950s and 2016. The narrative
intertwines both periods through flashbacks, flash-forwards and time skips and
follows the life of a 1950s columnist Richard and a modern blogger Carlos. Both
who are linked by a mysterious store room, that claims the lives of those who
step in. Can Carlos solve the mystery of the room that Richard could not, or
will he face the same fate as Richard.
Main
characters:
Character
1: Richard Williams - He is a columnist working in the typical 1950s
newspapers. Richard however holds a deep
regret in his heart for putting his work before his late wife Sofia Williams.
Character
2: Sofia Williams – She is the wife of Richard who is very supportive of her
husband’s work. She is the typical 1950s housewife but only wants more
attention from her husband and wishes him to not be working all the time.
Character
3: ___________ - He is a blogger who aspires to make it big. Just like his
doppelganger he also wishes similar things such a finding the big stories and being
a leading journalist.
Character
4: Maria the ghost – She is the ghost that has a mysterious agenda and haunts.
She is a lost bodiless soul who is confused and expresses her frustration
through possessing bodies.
Character
5: Modern Colleague – She is an extra on the film who is a good colleague of
______.
Key scenes:
Key scene 1 (1950’s): Camera pans to the
right travelling from a white wall to the front of an office door.
Key scene 2: Wide shot of an office with
old newspapers stack on the left side of the room, a desk with a typewriter and
man typing away (diegetic typing). On the right side of the, a coat hanger
stands with the writer’s black coat hanging and hat stacked on top. Camera pans
to the right and zooms in to black coat and screen fades too black (merging the
black coat to a black screen)
Key scene 3: Over the shoulder shot of the
man shows the man typing away and then long shot is used to show the man
pushing the platen of the typewriter to the left. The man then stretches his
hands in the air above him letting out a yawn. His eyes then fall on the
picture frame beside him. Using shot reverse shot the camera closes up on the
picture frame showing a woman smiling, then a close up the man’s face showing a
slight gloomy expression. At this moment a flashback occurs.
Key scene 4: A two shot is used to show the
man talking to the woman in the picture frame. A mid shot of the Sophie who
says “I’m going to the store room I won’t be long, here’s your pen, you look
incomplete without the pen in your pocket”. Once dialogue has been spoken, the
hand held camera used to show woman putting pen in man’s pocket. The camera
stays on black pen using a close up to signify a flash forward.
Key scene 5: Close up shot of man clenching
his fingers in to a fist and rack focus used to focus on fist then picture. A
second flash back is used.
Key scene 6: Mid shot of man in the same
room sitting on his chair looking at newspaper. The he hears a scream that
seems to have come from the store room. Close up of man suddenly lifting head
up immediately as scream is heard. Long shot is then used to show the man placing
the newspaper on his desk and standing up. Another long shot is used to show
the man walking quickly out of the room shouting out woman’s name, “Sophie,
Sophie, what happened, are you ok”.
Key scene 7: Tracking shot of man used to
follow man running across corridor to store room, while shouting out woman’s
name and hyperventilating, at the same time screaming and muffling from the
store room can be heard. The screaming and muffling stops once the man is about
a meter away from the store room door. Over the shoulder shot of the man
suddenly stopping and camera takes a 180 degree turn to the right showing a
shocked and terrified expression of the man (in a long shot). The man continues
to walk slowly towards camera and thus door, then close up of door shows door
slightly open, then over shoulder shot to show man reaching door handle, but
before he reaches the door handle, the door shuts. Close up low angle shot of
man shows man stunned, then mid shot of the man’s back banging on the door,
shouting out woman’s name, then presses head against door still spouting her
name while sounding distressed.
Key scene 8 (1950’s): Camera dissolves to
show flash forward of man looking at photo frame. Then a wide shot is used to
show man taking his mind off the picture frame and looking at clock on the
wall. The camera shows a close up the wall showing a specific time at around
7:30pm. Camera shows an extreme close up of man’s face looking at clock, then
suddenly whispers could be heard, “Help me”, extreme close up continues on the
man’s face to show his eyes change from squinting (focusing on clock) to
becoming wide with fear. The camera
moves out to a close up showing shoulders and sudden banging is heard, causing
the man to flinch.
Key scene 9: Once again tracking is used to
follow the man walking towards the store room, this time man reaches the door.
Mid shot is used to show man putting his hand on the door handle. Close up the
man twisting the door handle. The door does not open, so the man takes his hand
of the door handle, but at this moment unlocking of the door can be hear and a
long shot of the man is used to flinching after hearing the door unlock, open
the door and step inside.
Key scene 10 (1950’s): Point of view angle
is used to show the man stepping to the store room analysing the room, by
slowly looking left to right. Suddenly, behind man door suddenly shuts and the
camera still in the point of view angle turns around slowly to see ghost, but
ghost face is not shown on camera, instead camera switches from point of view
angle to extreme close up of man’s face wide eyed and shouting. Then close up
of a ball point pens falling on the floor, then screen fades black.
Key scene 11 (2016): The black screen then
fades to establishing shot of a modern looking building connoting the skip in
time period from 1950s to 2016.
Key scene 12: Panning that moves from right
to left, into office of modern man (the same actor of 1950’ man)
Key scene 13: Mid shot is used to shot man
sitting in front a computer screen, scratching his head and pondering about
something. Then a close up of the computer screen, shows that man on blogger,
writing a blogpost. The close up shows words being typed but also being
removed, showing frustration of the modern man. The title of the blog post is
also shown in the close up and it reads “Horror stories of Halloween”. Camera
then focuses on clock, that shows 6:50pm and a sound bridge is used, as a non-diegetic
sound of a phone ringing can be heard. The camera then shows a mid-shot of the
modern man standing and talking on the phone with his boss, reassuring boss
that blog post would be up by the end of the day. The mid shot ends with the
man putting his phone on his desk and sitting back on his seat.
Key scene 14: A wide shot is used once
again to show modern man typing away and at that a moment the knocking of his
door can be heard. The modern man lifts his head up and tells person knocking
on the other side of the door to “come in”. Camera turns around in a long shot
to show a woman co-worker coming in. Shot reverse shot is used to show the
conversation between the modern man and the female co-worker. First shot of the
woman asking him to lock up because he happens to be the last person in the
building and she tells him the store room in at the end of the corridor can
remain unlocked. The camera the focuses on the modern man with a mid-shot, as
the modern man asks “why”. The camera returns to female worker and using a long
shot the woman replies “I don’t know, something weird happened, I don’t know,
anyway I can count on you right”. The camera returns to modern man who smiles
and says “of course”. Both say bye to each other, office door close and room returns
to being quiet with repeated typing of the computer keyboard. Camera then
focuses on the right side of the modern man with a wide shot (audience can see
side profile of the modern man). Then shallow focus is used to focus on the
clock on the wall next the modern man from the side profile of the modern man.
The close up shot of the clock shows time at 6:30pm, which suggests importance
of this time. At this time, modern man finishes his work and jump cuts are used
to show packing his stuff and walking towards his door, locking his door and
walking down the corridor.
Key scene 15: Tracking over the shoulders
shot of modern man walking down the corridor, as modern man is walking, there
is non-diegetic banging from the store room door (same noises in 1950). Then a
long shot of front body to show, him stopping after hearing noises of the door,
the long shot remains to show him curiously walking towards the door. Point of
view shot showing him nearing the door and then panning down to the door knob.
Then a pull focus and a low angle on the door knob, as modern man reach out to
hold the door knob. Before he grabs on
to the door knob, the door knob starts moving on its own showing that it is
unlocking and camera will remain on the low angle camera shot. As well as
movement of door knob, diegetic unlocking of door sounds can be heard. Then a
point of view shot (high angle) to show the man stopping his hand and the door
knob continues to move. Slowly, the
modern man puts his hands on the moving door knob, while the camera is on low
angle and the modern man slowly turns the door knob and opens the door
slightly.
Scene 16: Low angle close up shot of side
profile of modern man’s shoes lifting up to take his first step in to the room
and then camera moves to front of his shoes to show that modern man has stepped
into the room.
Key 17: Then a point of view angle to show
him stepping in and analysing room, panning left to right, then man steps on a
ball point pen and camera arcs down to feet, to show modern man’s feet on the
pen. Then camera moves up slightly (high angle), to show the man lifting his
head up slightly, to show tatty looking old shoes. Then modern man slowly looks up, the camera
also slowly moves up and mid shot of ghost (1950s man) looking back at modern man. Close up on modern man gasps in terror and
then a long shot is used to show modern man taking stumbling steps back and
running away.
Key scene 18: Then dolly tracking of feet
of the modern man running, with hyperventilating sounds. The tracking slows down
as modern man’s slows down and panning up to moderns face to show face all gone
white and over the shoulder shot and pull focus to show ghost 1950s man and
woman behind him
Unique selling point: We think our
unique selling point is the idea that, the film is set in two time periods, not
only this but the idea that both time periods link through a mysterious store
room and the idea that the modern blogger happens to be the doppelganger of the
1950s columnists. Secondly, we think these unique selling points are what allow
our horror film to fit in with the mystery sub genre as well as the horror
genre.
Competitive market: Our competition in the film industry would be The Conjuring two,
because of
the fact that the horror movie is set in the 20th century and our
horror movie is also partially set in the 20th century. This is a competitive
factor, because it all relies on who makes the better period horror film.
Moreover, The Conjuring two also shares the same sub-genre of mystery, thus
this means that we need to present the mystery genre in a more effective and
likable way for our audience to appreciate our horror film than The Conjuring
2. Furthermore, we are an independent film company and The Conjuring 2 was also
produced by an independent film company New Line Cinema, but the budget of our
horror film is of course a lot lower than the budget of The Conjuring 2,
despite this, it is a competitive factor, because both of our films will be
judged on its artistic factor, thus the artistic value of our film must not be
outdone by the artistic value of The Conjuring 2. Lastly, The conjuring 2 have
used viral marketing as a marketing technique, such as the use of social media.
For instance, the producer of The Conjuring 2 Rob Cowan posted a photo of a
real live exorcist on the sets of The Conjuring 2 on his Facebook, apparently
blessing the set on the first day of filming. This is a competitive factor,
because we want to publish our radio advert on twitter using hashtags, as a
form of viral marketing. Perhaps, we should also post something daring as Rob
Cowan has as a marketing technique.
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