Sunday, 21 August 2016

R8: Case Study of a production company that produces horror films

Blum House productions

Blum House productions are an American production company, producing mainly horror movies. Founded by Jason Blum in the year 2000, it is a modern horror movie production company that produces low budget movies in the horror genre.

Some notable work of Blum House productions includes the Paranormal Activity, Sinister and Insidious Franchises. However, despite producing mainly movies in the horror genre, Blum House Productions also dip their feet in producing movies in various other genres. For example, The Reader (2008) which is a German-American romantic drama film based on a German 1995 novel with the same name.  

Blum House productions began drawing in large profits with the horror movie franchise Paranormal Activity (2007) in 2009. Paranormal Activity is an American independent found footage supernatural horror film, which was produced independently for $15,000 by Oren Peli and Jason Blum (founder of Blum House Productions). However, this film was bought by Paramount Pictures, who made some modifications to the film and the film was released once again in 2009. Despite, being originally made with $15,000, it engrossed a total of $193 million worldwide. The success of Paranormal Activity (2007) marked the beginning of success for Blum House Productions, who continued to produce further horror movie successes, such as Sinister (2012) that engrossed a worldwide gross profit over $77 million, with a budget of only $3 million.

Blum House productions model is said to produce movies independently and release them wide via the studio system, according to many stories.  However, currently Blum House Productions have a first look deal with Universal Pictures and have produced together The Purge (2013), The Purge: Anarchy (2014) and more. Within the television medium, Blum House Productions have a first look deal also with Lionsgate and also opened the Blum House of Horrors interactive haunted house experience in 2012 for Halloween.

In May 2016 it was announced that Blum House productions including Miramax and Trancas would be co-financing the production of the new 10th Halloween film in the popular horror Halloween franchise. 

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